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UNIVERSAL MUSIC GROUP AND DAKIA U-VENTURES ANNOUNCE UMUSIC HOTELS

Published on Oct 9th, 2020

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SANTA MONICA, CA (October 9, 2020) — Universal Music Group (UMG), the world leader in music-based entertainment, and Dakia U-Ventures, the entertainment impact investment group, today announced the launch of UMUSIC Hotels, a new global collection of music-based experiential hotel properties, as part of their previously announced joint venture. UMUSIC Hotels’ first three announced locations will be Atlanta, Georgia; Biloxi, Mississippi; and Orlando, Florida; with additional cities across the U.S. and around the world to come.

Embodying each location’s unique spirit, the hotels will draw inspiration from their respective local culture and serve as creative hubs in communities around the world – promoting positive social change, education and innovation through the power of music. Guests will discover the soul of each city through its rich local music heritage. UMUSIC Hotels are committed to helping their communities thrive – creating jobs for local residents, supporting local businesses and suppliers, and creating opportunities for local artists, such as the establishment of new state-of-the-art music venues. 

Robert Lavia, Chairman at Dakia U-Ventures LLC., said, “Every destination holds a great story just waiting to be told through its cultural heritage and its music. Through this new concept, we will both help people discover new ways to channel their love for music and the arts and help empower the transformation of communities worldwide through cultural, inspirational, creative and conscious collaboration. And we’re thrilled to work together with Universal Music Group who shares our vision and passion about the powerful role of culture and music for each community we touch.”

Bruce Resnikoff, President and CEO of Universal Music Enterprises, said, “Through music’s unique power to inspire and unite – especially given UMG’s unparalleled roster of artists and labels – UMUSIC Hotels will both highlight these cities’ rich music heritages and provide new opportunities for artists to reach fans in immersive, innovative and authentic ways.”

Pyramid Hotel Group has partnered with the joint venture for the United States operations of the hotels. Warren Fields, Pyramid’s Chief Executive Officer, added, “We’re excited to work with the Dakia U-Ventures and Universal Music Group teams to launch this new category of experiential hospitality and helping to create properties that truly embody the spirit of the communities of which UMUSIC Hotels will be a part. We share in the vision to give fans, guests and our communities best-in-class experiences around the world.” 

UMUSIC Hotels will create immersive experiences for fans, guests and artists alike, with music and entertainment at the forefront of design and guest experience all around the globe. As part of their commitment to the local community, each property will be skillfully designed to complement the city landscape and authentically incorporate elements of the local music scene. The UMUSIC Broadwater Hotel in Biloxi will seamlessly integrate a stunning performance venue and a luxury hotel with an immersive architecture style. In Atlanta, the UMUSIC Hotel will include a holistic entertainment venue. UMUSIC Orlando’s design will similarly reflect a music-first experience for guests. 

About Universal Music Group
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.

About Dakia U-Ventures
Dakia U-Ventures, a subsidiary of Dakia Global Enterprise an Impact Investment Management Holding Company, was founded to disrupt the hospitality and entertainment industries through state-of-the-art technology applications. Guided by the vision to accelerate social, environmental & economic transformation in global communities, our team works with revered industry pioneers and rising entrepreneurs to reimagine cultural lifestyles, through the prism of entertainment & technology. Find out more at: http://www.dakiauventures.com

About Pyramid Hotel Group

Pyramid Hotel Group is a privately held Boston-based hotel management company with a portfolio of over 120 hotels and resorts across the United States, Caribbean, and Western Europe. Pyramid is a preferred partner for all leading brands, an operator of independent four- and five-star hotels and resorts and is consistently ranked as one of the largest U.S. hotel management companies by revenues.

CONTACTS:

UMusic Hotels
Heather Greenfield
heather@elementbrandgroup.com

Universal Music Group
Annie Imamura
Annie.imamura@umusic.com