"At UMusic Hospitality & Lifestyle, our vision is to redefine travel and lifestyle by blending hospitality, entertainment, retail, and branded content venues into transformative experiences that inspire creativity, connection, and cultural discovery."
JORDI SOLÉ
PRESIDENT, UMUSIC HOSPITALITY & LIFESTYLE
Powered by Universal Music Group, at UMusic Hospitality & Lifestyle we’re redefining every guest and fan journey by blending entertainment, hospitality, and culture into transformative experiences. Inspired by the hidden B-Side of each destination, we invite our community to uncover local gems, celebrate creativity, and connect meaningfully with place and people.
At UMusic Hospitality & Lifestyle, we harness the universal power of music to create transformative experiences, foster meaningful connections, and unite communities worldwide. Our purpose is to go beyond hospitality by blending entertainment, culture, and creativity into moments that inspire guests and enrich local communities.
We bring this vision to life through four core pillars that define every guest and fan journey:
Entertainment (our soul). Music is at the heart of everything we do. Powered by Universal Music Group, our stages and venues connect artists and fans through unforgettable performances.
Hospitality (our craft). We redefine hospitality through creativity, design, and service — turning every stay and visit into a meaningful encounter.
Experiences & connections (our promise). From intimate moments to large-scale activations, we create experiences that move people and transform stories into lasting memories.
Extended value (our ecosystem). We go beyond hotels by integrating live events, cultural activations, retail concepts, and community engagement into our ecosystem.
To ensure every experience reflects the essence of our brand, we are guided by seven Signature Standards: Purpose, Fandom, Heritage, Connection, Creativity & Innovation, Wellness, Commerce, which inspire the way we design, host, and celebrate each journey.
Every action has meaning; we aim to inspire and create impact beyond hospitality.
We celebrate fans and artists alike, making passion the core of every experience.
We honor each city’s B-Side through its stories, songs, and traditions.
Authentic relationships that unite people, cultures, and communities.
Bold ideas and fresh approaches keep our experiences dynamic and relevant.
Spaces and moments designed to care for body, mind, and spirit.
Meet the leadership behind UMusic Hospitality & Lifestyle, a team whose vision, passion, and expertise shape the future of entertainment, hospitality, and culture. Together, they bring to life transformative experiences that inspire creativity, foster connection, and bring people closer to culture and community.
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