FROM HOTELS TO A LIFESTYLE PLATFORM
Partner with UMusic Hotels for Industry-Leading Innovation
Powered by Universal Music Group, UMusic takes hospitality beyond accommodation, blending music, entertainment, and creativity into immersive experiences. We transform hotels into destinations that function like platforms, driving growth through diverse revenue streams, including concerts, activations, merchandise, retail, and branded experiences that resonate with fans, superfans, and communities.
HOW UMUSIC CREATES VALUE
Unlike traditional hotel brands, UMusic transforms properties into experience platforms. Our partnership with Universal Music Group enables us to generate premium demand, monetize beyond rooms, and build a defensible growth model powered by entertainment and community.
ENTERTAINMENT (OUR SOUL)
Access to Universal Music Group’s global ecosystem of artists and content transforms every property into a cultural stage, creating premium demand and international visibility.
HOSPITALITY (OUR CRAFT)
Five-star accommodations and service, redefined through cultural storytelling and curated programming, consistently outperform traditional compsets on ADR, RevPAR, and guest satisfaction.
EXPERIENCES & CONNECTIONS (OUR PROMISE)
Immersive activations, from live concerts to curated fan moments, convert one-time visitors into not only loyal repeat guests, but superfans, expanding lifetime value and strengthening community impact.
EXTENDED VALUE (OUR ECOSYSTEM)
Beyond rooms, UMusic scales into concerts, retail, F&B, branded residences, and merchandise. This diversification multiplies revenue streams, improves margins, and protects long-term asset value.
MEET THE TEAM
Our development team combines deep expertise in hospitality, entertainment, and brand building. Based across key regions, we work closely with investors, developers, and partners to bring UMusic experiences to life.
THE UMUSIC ADVANTAGE
UMusic Hotels are the foundation of a broader lifestyle platform that integrates hospitality, entertainment, retail, and branded experiences. This unique model multiplies revenue streams, expands market reach, and creates scalable growth opportunities worldwide
UMusic Hotels are just the foundation. The brand scales into concerts, F&B, branded retail, merchandise, and residences, creating multiple revenue streams. This diversification strengthens margins, reduces reliance on room revenue, and builds resilience against market cycles.
The UMusic model adapts to urban, resort, and mixed-use developments worldwide. With growth potential through management contracts, joint ventures, and franchising, the platform offers investors a flexible path to expansion and accelerated global scale.
Powered by Universal Music Group, UMusic leverages a global fan base, artist ecosystem, and promotional platforms to drive demand. Cross-promotion across concerts, retail, and digital channels lowers customer acquisition costs and builds long-term loyalty that traditional hotel brands cannot match.
UMusic strengthens cities by revitalizing historic venues like Teatro Albéniz, promoting cultural tourism, and supporting local economies. For investors, this cultural impact aligns with ESG priorities and enhances access to government incentives and community partnerships.
UMUSIC LOCATIONS
UMUSIC ECOSYSTEM OF BRANDS
UMusic extends beyond a single product into a diversified ecosystem of brands. Together, they capture multiple revenue streams, strengthen guest engagement, and create scalable growth opportunities across hospitality, entertainment, retail, and real estate.
UMUSIC HOTELS
The foundation of the platform. Premium hotels that merge hospitality with music-driven experiences, positioning each property as a cultural hub.
UMUSIC HOTELS LIVE
Integrated theaters and live performance spaces that bring concerts, shows, and entertainment directly into the hotel environment, driving incremental traffic and revenue.
UMUSIC RESORTS
Immersive resort destinations combining leisure, wellness, and music programming, designed for extended stays and lifestyle-driven travel markets.
UMUSIC COLLECTION
A unique portfolio of boutique hotels, each meticulously crafted around a specific musical theme. Whether inspired by a renowned record label, a captivating genre, or a legendary artist, these intimate havens immerse guests in a world of music resonates with their passions.
UMUSIC RESIDENCES
Branded living spaces that extend UMusic into residential real estate, blending premium services with lifestyle amenities inspired by music and culture.
UMUSIC SHOPS
Immersive retail spaces offering merchandise, exclusive collaborations, and cultural activations that connect fans and guests with the UMusic brand beyond their stay.
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HOSPITALITY: MUSIC MEETS DESIGN