UMUSIC HOTELS ANNOUNCES THE APPOINTMENT OF EDUARDO MAIZA AS EXPERIENCES & PARTNERSHIPS DIRECTOR

Madrid, October 16, 2023 – UMusic Hotels has appointed Eduardo Maiza as the new Experiences & Partnerships Director as part of its commitment to promoting music, art, and culture in all their forms and offering, as part of its unique value proposition, exclusive experiences that allow customers to combine their stay with special and exclusive experiences.

With extensive experience in the entertainment industry, the executive has developed his extensive professional career in companies such as Paramount Global, HBO, Parques Reunidos, and Proactiv Entertainment, in addition to participating in major events such as the MTV Europe Music Awards, Disney On Ice, Friends Fest by Comedy Central, or the Caixabank Experiences Ciutat Fest, collaborating with major national and international brands.

With a Business Administration degree from the Universidad Metropolitana de Caracas and a Master's in Marketing and Sales Management from ESADE, Eduardo Maiza describes himself as "a results-oriented professional with team management experience and extensive customer service and innovation expertise." UMusic Hotels President, Jordi Solé, explains that "this new addition to the team represents another step in our commitment to offering a new differentiating concept that goes beyond a traditional hotel. We are not a typical hotel that offers experiences; instead, entertainment and experiences are part of our DNA and are accompanied by a dream-like stay. We are a true city transformer, promoting culture from within our establishments."

Based in Madrid, Eduardo becomes part of the corporate team of UMusic Hotels, an international hotel brand that combines the best accommodation and entertainment experiences inspired by music. UMusic Hotels will provide unique experiences to fans, guests, and artists alike, with music and entertainment at the forefront of design and the best customer experience worldwide. Embodying the unique spirit of each location, the hotels will draw inspiration from their respective local culture and serve as creative hubs in communities around the world, promoting positive social change, education, and innovation through the power of music. The hotel chain has a progressive expansion plan with the main goal of bringing this new concept of hospitality and entertainment to major cities, consolidating its presence in Europe, the United States, and Latin America. Its first establishment has opened its doors in Madrid under the name UMusic Hotel Madrid, located in the historic Teatro Albéniz, marking an international milestone.